IVRS are used by many organizations in business process automation to provide some form of customer service under the customer relationship management. They have an important role in improving customer relationship in organizations. The typical applications of IVRS can be used in nearly all industries such as banking, telecommunication, manufacturing and marketing, media, insurance, travel, entertainment, etc. 

The customer services being provided may include technical support, processing reservations, balance information, payments, transfers, transaction history, the availability and prices of stocks, ordering, order status, tracking shipping status of orders, the current account balance, subscriptions transactions, automated sample preparation of bidding, pricing, policy status, damaged file state, airline schedules, ticket booking, processing reservations, flight information, check-in, movie schedules, etc.